We want to create products that induce a sense of joy upon every glance.
We could follow the common trend in this industry and outsource our manufacturing to factories abroad and limit ourselves to mainstream manufacturing methods and processes. However, then our speaker would look similar to everything else that you find in your local hifi store. Where is the excitement in that?
Research and Development
This was so important to us that we spent more than a year in research and development to develop manufacturing processes that allow for creativity while keeping the cost down and being environmentally friendly.
It was not an easy feat by any measure, and we had to go back to the drawing board many times and start from scratch. Only after numerous prototypes, we arrived at the perfect manufacturing techniques.